Home » Technical Marketing Communication [Part of the Allyn & Bacon Series in Technical Communication] [With CDROM] by Sandra Harner
Technical Marketing Communication [Part of the Allyn & Bacon Series in Technical Communication] [With CDROM] Sandra Harner

Technical Marketing Communication [Part of the Allyn & Bacon Series in Technical Communication] [With CDROM]

Sandra Harner

Published December 22nd 2001
ISBN : 9780205324446
Paperback
256 pages
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 About the Book 

This book provides the necessary preparation for the breakneck speed of technical marketing communications in todays Internet economy. A progressive approach first explains the role and responsibility of marketing communication in aMoreThis book provides the necessary preparation for the breakneck speed of technical marketing communications in todays Internet economy. A progressive approach first explains the role and responsibility of marketing communication in a technology-filled world. Then, on that foundation, the book progressively introduces the concepts of needs analysis, audience analysis, strategy development, media choices, tactics, and continuous evaluation. A first person scenario opens each chapter, giving readers a glimpse of real-world experiences as told by professionals in the field. A Summing it Up section at the end of every chapter provides a quick reference guide to the most important material covered in the chapter. An Applying What Youve Learned section at the end of every chapter includes exercises and discussion starters. For those interested in expanding their skills in technical marketing communication.