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Karl Gerstner: Review of 5x10 Years of Graphic Design Karl Gerstner

Karl Gerstner: Review of 5x10 Years of Graphic Design

Karl Gerstner

Published
ISBN : 9783775790598
Hardcover
256 pages
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 About the Book 

Karl Gerstner is one of Switzerlands preeminent graphic designers. In 1959, he and Markus Kutter founded the agency Gerstner + Kutter, which later became Gerstner, Gredinger, and Kutter (GGK). Before long, the agency had become one of the largestMoreKarl Gerstner is one of Switzerlands preeminent graphic designers. In 1959, he and Markus Kutter founded the agency Gerstner + Kutter, which later became Gerstner, Gredinger, and Kutter (GGK). Before long, the agency had become one of the largest internationally acclaimed advertising firms in Switzerland. After withdrawing from active agency work, Gerstner designed the corporate identities for such companies as Swiss Air, Burda and Langenscheidt, in addition to working as worldwide identity consultant and designer for IBM. In visual language, Gerstner recapitulates his now 50 years of active work as a graphic designer. The ups and downs of a designers professional life are vividly illustrated with samples of work that were both realized and rejected by his clients. Describing in detail how he managed to be such a successful and groundbreaking designer, Gerstner relates a narrative that is essential to the history of postwar design. Astutely written and brilliantly designed, visual language follows in the tradition of Gerstners earlier period-defining classics, Designing Programs and Compendium for Literates.